Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored. Examples of social bookmarking sites include del.icio.us and digg.com.
Most social bookmark services are organized by users applying “tags” or keywords to content on a Web site. This means that other users can view bookmarks that are associated with a chosen tag, and see information about the number of users who have bookmarked them. In many cases, users can also comment or vote on bookmarked items.
Social bookmarking is also interchangeably sometimes referred to as folksonomy, collaborative tagging, social classification, social indexing, and social tagging. “Folksonomy” is a combination of the words folk and taxonomy, hence a folksonomy is a taxonomy generated by a person or group of people.
How can Social Bookmarking help with my web site promotion?
- Being listed on a social bookmarking site can drive quality traffic: Websites like Digg and Del.icio.us represent the opportunity to get a lot of new traffic to your website. In fact these sites offer best type of visitors: viral traffic. People who reach your site from a social bookmarking site are generally there because your Web site appeared in a search for topics they were interested in. Beware – some of the social bookmarking sites will mark links out to other sites as “nofollow”. This tells search engines not to follow the link, and so you won’t reap any benefit from additional links!
- Search engines will often list results from bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results.
- Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites. This may sound rather strange, but people who book mark may use more than one bookmarking site. If you are lucky they may find you through one site and bookmark you on another, which is a great opportunity for web site promotion.
- Increase traffic by adding social bookmarking buttons to your website. Adding social bookmark links to your blog or web site makes it easy for readers to save and share your content, and therefore for others to find it.
So, there is great benefit to encouraging people to bookmark your Web site. The type of traffic you will receive will probably be very targeted and engaged in the content on your web site, so social bookmarking can be a great tool in your web site promotion strategy.