Social Bookmarking

What is Social Bookmarking

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored. Examples of social bookmarking sites include del.icio.us  and digg.com.

Most social bookmark services are organized by users applying “tags” or keywords to content on a Web site. This means that other users can view bookmarks that are associated with a chosen tag, and see information about the number of users who have bookmarked them. In many cases, users can also comment or vote on bookmarked items.

Social bookmarking is also interchangeably sometimes referred to as folksonomy, collaborative tagging, social classification, social indexing, and social tagging. “Folksonomy” is a combination of the words folk and taxonomy, hence a folksonomy is a taxonomy generated by a person or group of people.

 How can Social Bookmarking help with my web site promotion?

  •  Being listed on a social bookmarking site can drive quality traffic: Websites like Digg and Del.icio.us represent the opportunity to get a lot of new traffic to your website. In fact these sites offer best type of visitors: viral traffic. People who reach your site from a social bookmarking site are generally there because your Web site appeared in a search for topics they were interested in. Beware – some of the social bookmarking sites will mark links out to other sites as “nofollow”. This tells search engines not to follow the link, and so you won’t reap any benefit from additional links!
  • Search engines will often list results from bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results.
  • Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites. This may sound rather strange, but people who book mark may use more than one bookmarking site. If you are lucky they may find you through one site and bookmark you on another, which is a great opportunity for web site promotion.
  • Increase traffic by adding social bookmarking buttons to your website. Adding social bookmark links to your blog or web site makes it easy for readers to save and share your content, and therefore for others to find it.

So, there is great benefit to encouraging people to bookmark your Web site. The type of traffic you will receive will probably be very targeted and engaged in the content on your web site, so social bookmarking can be a great tool in your web site promotion strategy.

Internet Marketing

The Essentials of Internet Marketing

Completion is not just about the quality of goods and services, but rather how skilfully they were branded, packaged, and marketed. Working with website developers and SEO experts can save your site from the second page of search results. For those looking to up their Internet marketing game themselves, check out these tips:

Content is King

Your website represents you, not just to customers reading what is on your site, but to the search engine algorithms, too. Updating content as frequently as possible will keep your keyword count fresh, as well as tempting your customers to come continually back for more.

Content marketing is also a tool used by SEO companies who specialize in optimising your website for search engines. One great way they can do this is by blogging, which is shown to increase web traffic by 55% for brands. It also generates interest and social media shares for your site.

E-mail Marketing (and Social Media Marketing)

Don’t listen to anyone who tells you that social media or e-mail marketing constitutes as spam — these types of marketing reach a lot of people. However the distribution of email data towards targeted customers is realised through the accept of the end users. Social media sites and blogs reach eight out of 10 Irish Internet users, accounting for 23% of all time spent on-line. It is important not only to provide quality content for your customers but continuously remind them that you exist.

By keeping on top of your internet marketing game, you will gain the visibility you need to get ahead and rake in the revenue. We are experts at designing responsive websites and we rank pretty high when it comes to content creation.

responsive website design

Web Design Trends

Web Design Trends

What You Can Do Now To Keep Your Website Current

Web Design Trends have seen many chances in the recent months. This year we’ve seen many advancements in technology which have allowed web designers more versatility with their approach.  We can only expect these advancements to compound in the next year, which will open up even more significant doors for businesses to present themselves in fresh and unique ways.  With that in mind, it’s wise to anticipate those opportunities so your brand can begin positioning itself to take advantage of these innovations.

Responsive Web Design

Responsive web design has been around for several years now.  However, with the increased use of mobile devices, this trend still tops our list because of how foundational it is to any business’ on-line success. Responsive web design allows your website to display perfectly for all users regardless of the device they use to access your site. This is absolutely essential given that this year more people accessed the internet from a mobile device than laptops and desktops combined. If your website is still neglecting its mobile audience, it’s long past time to get on board.  Alienating this audience will mean a continued drop in conversion for your website.  Let’s face it, it’s hard enough to drive traffic to your website, so when they’ve finally landed, it’s foolish to lose them over such an easily resolved issue as this.

responsive website design

Use of Large Background Images And Videos

Use of large background images and videos is a trend that emerged this year and will continue into the following years. With faster internet speeds and advanced technology, it’s become possible to display large images and videos without significantly affecting website load speed. Large and beautiful image content is one of the best ways to make your website stand out. You’re now able to creatively captivate your audience with fast loading and subtle video backgrounds that increase visitor retention and conversion. If a picture is worth a thousand words, a video is worth ten thousand.  However, it’s important to balance all this media content with compelling website copy.  Yes, you still need to use words.  Not only is it essential to provide your visitors with the information they seek, it’s also critical if you have any hopes of Google placing your website at or near the top of their search result.

Web Design Trends

Today’s web design is continually enhancing user experience by providing an interactive experience between the user and the device. For this reason, scrolling is gradually dominating clicking because it is seen more intuitive, easy to use, and in many cases reduces load time. When introducing a visitor to your website, it’s best that all the relevant information be streamlined on the home page so the user can get a solid overview of your products, services, and how your company stands out among the rest. However, it’s also important to allow that visitor to click into deeper information on a subject of interest.  Not only will this provide the best user experience, it will also allow you to rank for additional search phrases, since trying to cram all your keywords on your home page violates Google’s Webmaster Guidelines. Combining the elegance of scrolling home pages with the functionality & power of multi-page navigation, will give you the best as it relates to user experience and search engine exposure alike.

Web Design Trends

Creative Typography

When it comes to marketing your website, content is king.  We know that.  However, when someone visits your website to learn more about what your business offers, are they met with worn-out and boring fonts, or are you engaging your user with something that shows off a bit more personality?
It used to be that creatively displaying your content with engaging fonts was expensive.  However, these days, there are hundreds of options available for free.  One word of caution here…  You want to make sure that the font choice you select is something that is compatible among various browsers.  The last thing you want is a percentage of your users being served up a default font that does not blend well with the rest of your website because a certain browser or device can’t display the font correctly.  In order to avoid this, your best bet is to choose a Google font.  You’ll certainly find one that is both unique and also displays correctly among all current devices.

typography

Flat Web Design Trends

Over the past 5 years or so Flat Web Design Trends have changed the way we experience both print and digital media. Gone are the gradients and bubble-like glossy icons of  the past years. Today, flat and minimal design has taken over.  One of the major influences of this influx of mobile users accessing the web. Flat design loads faster and displays more elegantly on hand held devices than their counterpart.  Additionally, with wearable devices becoming more popular, flat design actually displays more realistically on curved surfaces than 3D images – as counter-intuitive as that sounds.

Flat-Long-Shadow-Apple-Watch-PSD

Pictures are worth a thousand words… But not really. 

More and more emphasis is being placed on saying more with pictures. When you land on a website, the first thing your eyes are drawn to are the images, right?  Of course.  However, if you don’t provide text content to elaborate on those graphics, you’re shooting yourself in the foot. We’ve talked in previous posts about Google’s Panda algorithm which deals directly with the amount & quality of content on your website.  If you try to get away with detailed graphics and a few bullet points to quickly convey your message, the angry Panda will slap you down for “thin content,” and you won’t be rewarded with the search engine rankings you’d otherwise enjoy.  Your web pages should have absolutely no less than 300 words of text if you want that page to rank in Google.  However, Web Design Trends show us that most designers will tell you that text-heavy websites are on their way out, Google is saying the opposite.  There are many studies that show that web pages with a thousand words or more (all other things being equal) far outrank websites with less content. With that said, the last thing you want to do is lose your visitor by having massive blocks of text that go on and on.  However, by breaking up this text with images and a well-designed layout, you can both keep your visitor engaged, and avoid missing opportunities in the search results.

In conclusion, many of the web design trends of this year will be carried on into the next. However, the most important aspects of these trends deal directly with the mobile user’s experience.  Trends come and go, but at the end of the day, people are looking for a website that is fast, visually appealing, and informative. If you’re website is in need of a face lift, use this post as your guide to avoid common oversights and inspire your creativity. If you’d like to consult with us on your project, we’re always here to help.

HP unveils it’s new logo! We love it Do you?

Hewlett-Packard, that giant of computing, has just released its new logo. Um… again. Well, not really again. Sigh. If you haven’t heard, there’s two Hewlett-Packard’s now, okay?

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Online brand-building 101 – Our way of doing it.

Building a brand online is a different task to traditional brand building. Of course it won’t hurt to combine the offline and online marketing techniques, and indeed for best results, you should do that. Too many times clients think that all they need to do is have a website made for them and then they can sit back and count the money as millions of visitors arrive at their site.

The reality of the situation is quite a bit different, as they soon discover. Then the force of their frustration is often directed at the website designer, as if to say that the design is the reason for the failure. Usually it is not the case that the design is to blame, but rather that the site owner has done nothing to promote the site either online or offline.

In this article, we’ll look at what designers or marketer can do to improve things for the success of their clients, or at least what advice you should be giving to your clients to avoid getting those nasty emails where they direct all their stored up frustrations at you.

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A new Google Update

What is this new Google Update?

Launched on July 24, 2014 for U.S. English results, the last Google Update is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.

A new Massive Nightmare Update is going to hit all local searches by the end of June 2015.

Google has released a new algorithm to provigoogle_logo_headerde a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

Note: We have named this update the “Nightmare Google Update“.

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

In addition, Google said that this new algorithm improves their distance and location ranking parameters.

The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google did not share any details about if and when the update would roll out more widely in other countries and languages.

Google has not commented on the percent of queries impacted by this algorithm update, nor if certain web spam algorithms were deployed in this update.

If you have noticed any ranking changes and referral changes for your local business, please let us know in the comments.

Give your website the chance to rank well this time and contact our department for SEO in Galway now. Trust us! Your business depends on it!