How Website Speed Affects Your SEO Rankings?

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Web design Company Galway

Website speed effect on organic searches after the Core Web Vitals update

According to Neil Haig, an expert in international SEO, speaker and author, “Website Speed is already a ranking factor along with many others, as the page experience one will be and we shouldn’t expect an “extreme” shift in our rankings due to it.“ Stefan seems to agree with it and even says “Hardly any IMHO, it’s a PR play and it’s already in the algorithm. But that doesn’t mean you should ignore this.”

Overall all the experts who took part in the chat agree that we shouldn’t expect a dramatic immediate shift in our SEO rankings as a result of the Core Web Vitals update for a number of reasons. These new metrics are just 3 out of 200 other ranking factors and they will not get special priority so their relative weight will be quite low. Furthermore, Google will roll this update slowly starting in May till August 2021 to gather data, so any changes would not have an immediate impact.

Stefan from Media PRO Web Design, our Web Development Team Leader and WordPress Initiatives Manager expects that this update will have “a bigger impact on small-volume keywords, local searches and niche ones where there aren’t big, authoritative sites that have already optimized their content.” If your site is already fast, you have fewer reasons to worry.

A few things you should do are:

  • Optimize your images
  • Add Lazy load of images
  • Use caching for static assets
  • Serve an alternative image format like WebP
  • Minify JavaScript and CSS
  • Limit third party script
  • Uninstall unnecessary plugins
  • Get a fast cloud hosting like Irish Hosting
  • Use MemcacheD & Varnich Caches.
  • Use CDN’S
  • Do not use custom fonts.
  • disengage in Thir-Party scripting running on your site
  • Block Image linking from your host

After you have successfully done all of the above, your site should run under 1 second,  making it fast enough to avoid Google Penalties. As we are aware that most users are finding the tasks above hard to achieve, we put together a nice pack. Let us do this for you.

Follow this link and order your WordPress Website Speed Optimisation Package now.

WORDPRESS WEBSITE SPEED OPTIMISATION

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DARK MODE WEB DESIGN 2021

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Web Design Services Galway

MEDIA PRO WEB DESIGN

The dark mode web design is a low-light user interface that uses a dark color as the main background color. It’s the reversal of a typical white layout that designers have used for many years. In response to the increasing number of hours we spend on our phones, designers have discovered that dark theme layouts help with eye strain, especially in low-light surroundings.

Already a massive trend in 2020 and 2021, dark mode is ready to become more even popular in 2022 too. Here are some reasons why Media PRO Web Design Galway loves the dark mode:

  • It looks super-modern. Instagram, Twitter, Facebook, and Apple are just a handful of brands that offer alternative themes on their platforms;
  • It highlights and allows other design elements to pop;
  • It incorporates a stylish and mysterious appearance that contributes to a website’s unique appearance;
  • Easier on the eyes than traditional brighter screens, especially in a low-light environment;
  • Reduces eye strain in low-light conditions;
  • It can even save your mobile device’s battery power!

web design

The dark mode is being implemented more and more, in mobile apps as well as website layouts. Not all website users prefer dark mode and some will want to switch back and forth between dark and light. Irrespective of how or why you are using dark mode, users should be able to toggle the feature on or off. The dark mode should be a preference, not a requirement.

It’s important to note, whether or not you decide to cross over to the dark side, the decision should be based on the requirements of your audience, your brand’s message, and how people interact with your website. We suggest that people focus more on SEO, (Search Engine Optimisation), usability/functionality, and on marketing the website rather than the overall look of a website. Web Design trends are precisely that: Trends…

There’s no denying that dark mode is an emerging trend. Expect this trend to continue well into 2022 also.

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