Shopify to Woocommerce

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Shopify to WooCommerce

Are you considering moving your store from Shopify to WooCommerce?

Changing eCommerce platforms might seem like a big hurdle to overcome, but it is easier than you might think to move your products, customers, and orders to WooCommerce.

In fact, there is a solution that’s virtually hands-off and ensures a worry-free migration process. There’s no need for any technical knowledge; just connect the two platforms and you’re ready to go!

Below, you’ll learn why WooCommerce is a great choice for your online store and how to seamlessly move from Shopify to WooCommerce.

Why Choose WooCommerce Instead of Shopify

WooCommerce is the most popular eCommerce platform, according to BuiltWith. In fact, according to an analysis of CMS market share done by Yoast, WooCommerce is nearly three times larger than Shopify.

“WooCommerce is almost 3 times as big as Shopify“

CMS market share: November 2019 analysis. We recommend that you move your Shopify to WooCommerce. It’s flexible enough to be a great solution for startups and can easily scale to meet the needs of large online stores like Orange Guitar Amps and Airstream.

Here are a few reasons that you might want to switch from Shopify to WooCommerce:

More Control Over Your Store
WooCommerce allows you to have full control over your website. It’s open-source, which gives you the power to customize it as much as you’d like. This means that you can create exactly the store you want without limitations.

With WooCommerce, you have full control over:

Search Engine Optimization. While your search engine rankings are largely based on the work you put into your site and content, WooCommerce allows you to edit every single aspect of your SEO, no matter how technical. You’ll also benefit from its seamless integration with WordPress. That enables you to easily publish consistent, high-quality content. For example, The Coffee Bros do an excellent job integrating blog content into their online store. Their posts answer user questions like, “What’s the best water temperature for coffee?” so customers can find the information they need to know without ever leaving the site.
Payment Gateway Integration. Both Shopify and WooCommerce offer integration with major payment solutions, but WooCommerce allows you to connect to lesser-known, niche payment gateways that might be necessary for an international store. View available payment gateways with WooCommerce. Unlike WooCommerce, Shopify also charges additional transaction fees for all third-party gateways. After you’ve worked hard to create fantastic products and market them to new customers, the last thing you want is to narrow your profit margins. Even for small stores, additional transaction fees can amount to thousands of dollars in lost revenue.
Backups. While Shopify allows you to export customer data and orders, you have to pay a fee to back up your website design and settings. WooCommerce, however, has a variety of excellent, free backup options. And if you need more advanced functionality, paid Jetpack plans include automatic backups, stored separately from your website, that enable you to restore your site to a specific point in time.
As your online store grows, it’s important to maintain as much control as possible so that you can make the best decision for your specific situation. For example, when scaling your store, you may need to upgrade to a host that can handle more traffic or provide advanced security options. With WooCommerce, you can choose any hosting provider that you like.

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Endless Flexibility and Customization

One of the biggest benefits of WooCommerce is its flexibility. Both WordPress and WooCommerce are open-source, which means that anyone can copy, modify, or change the source code however they’d like. In contrast, Shopify is closed source; they retain full ownership over their core code.

An open-source content management system, like WordPress, also means that there are endless customization options because developers can create plugins or themes to serve any number of specific functions. The WordPress plugin repository has more than 54,000 free options that help with everything from design to functionality to marketing. And WooCommerce offers an extension library with over 300 add-ons built specifically for eCommerce.

If your products are complicated or unique, you can set up your store however you’d like with WooCommerce. Here are a few ways to do that:

Accept deposits from your customers and offer payment plans.
Allow shoppers to mix and match products.
Sell your photographs online in a visually-pleasing way.
Add, edit, and remove fields on the Checkout page.
Offer product add-ons, like upgrades, gift wrapping, and customization.
Of course, you can also sell everything from products and services to downloads, subscriptions, memberships, and bookings.

More Control Over Pricing 

Both WordPress and WooCommerce are free, so you’ll just be responsible for your domain name, hosting, and any extensions that you’d like to use. You can choose any provider that you like and mix and match extensions based on your needs. This flexibility prevents you from paying for functionality that you don’t even use.

So if you have a Shopify to WooCommerce situation on your hands, call us and we will be happy to move your Shopify to WooCommerce.

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Digital Marketing Trends 2019

Digital marketing keeps growing. The way you did something last year is probably done differently this year. The latest technology, such as artificial intelligence is being used to personalize campaigns and automate marketing tasks. With technology and its role in digital marketing accelerating faster than ever, it is a no brainer to stay on top of the latest trends.

Influencer Marketing

Influencer marketing is the use of influencers to grow your brand’s awareness, primarily through social media channels. For years, influencer marketing was all about big followings and big names, but that’s changing. As consumers grow smarter on how influencers are used to promote products and services, companies are becoming more selective.

Companies are opting for influencers that are experts within their niche and their audience can trust and relate. These influencers have smaller followings, but audiences with higher engagement rates and are more affordable. It makes growing your online presence, strengthening your brand image and earning your audience’s trust simpler and more effective than ever before.

Social Media Stories

Social media channels such as Facebook, Snapchat and Instagram have a stories option where you can post images, videos and graphics that only last 24 hours. Although putting up posts that only last 24 hours doesn’t sound effective, it is important to do so as it is content that is considered more authentic and genuine. This makes it the perfect content to implement to your content strategy to boost visibility, engage audiences and build trust and authenticity.

Conversational Marketing

Have you conversed with chatbots powered by AI and machine learning yet? Conversational marketing is the practice of fostering one-on-one conversations with leads and customers. This is becoming a key trend in the digital marketing industry, as companies are focusing on providing personalized customer journeys. It also keeps consumers always connected to marketing, sales and customer service efforts.

Voice Search

There has been a significant increase in voice search queries. If you ask Google something via voice or search it usually retrieves a small snippet with a very accurate answer. So it shouldn’t be a surprise that companies are polishing up their content to be more conversational and focused on voice search optimization.

Video Marketing

Video is all over the place and if you haven’t hopped on this trend, it is better late than never. Platforms like Instagram have now made it super easy to create and share video, so there is no excuse to not leverage this channel.